VIDEOGRAPHY
/ VIDEOGRAPHY
TV COMMERTIAL & ADVERTISEMENT PRODUCTION
Have you ever thought about being constantly surrounded by advertising and how it affects you? From that short video pop you see while watching YouTube videos, to that pop of a sponsored link in your Instagram feed, to a full product front page in your newspapers, ads and commercials are everywhere and not just pulling your attention. Drawing attention to the message or presence of the products mentioned also creates an impulse in you to buy them.
A commercial is a specific type of advertisement that you can see a television or radio used specifically for "commercial purposes" to attract potential customers to the product. It conveys an advertising message for the product or service to be marketed. You have many options when choosing the medium for your commercial, whether newspaper, magazine, poster or television.
Due to the wide reach and large audiences that television delivers in a short amount of time compared to other media, television remains a dominant avenue for commercials. Of the many advantages of a television commercial (commonly known as TVC), the advantage of sight, sound and motion in one step allows you to better capture the attention of the audience and give instant credibility to your products, services or services.
When it comes to shopping; Customers used to go to physical stores and check the quality of what they wanted to buy. But in this era of fast-paced life, consumers don't have much time to face the trouble of quality control, or they have simply switched to online shopping, which has almost no way to check product quality. In any case, people prefer to watch a product review video in the comfort of their own home before making a purchase decision.
PRODUCT REVIEW AND VLOG
Product review videos are basically influencer videos for accurate information . About numerous products and their advantages and disadvantages; which in turn has a major impact on the purchasing decision of potential consumers. Brands have realised that a product review video is an effective way to increase awareness of their products and services. A good product review video creates credibility and trust in the brand.
Therefore, there has been a recent surge in investment in these videos. In this age and era of videos; Review videos are not only popular on company websites, but also on YouTube. YouTube is a platform that ranks as the second most visited platform in the world. It not only talks about how much time people spend streaming videos, but also the myriad of opportunities it offers content creators.